Kenyon, who previously worked for Everton Football Club for over a decade, is a Lancashire supporter based in Southport and said that the opportunity was “impossible for me to turn down”. He will take over from Gidney, who is retiring, later this year after serving his notice period at Notts, where commercial director Michael Temple will step up as interim chief executive.

Andy Hunt, Notts’ chairman, said: “Richard’s decision to leave is grounded in his ties to his home patch and while I’m disappointed that he is leaving so early in his tenure, I do understand the demands of the role and the lure of working closer to home.

“Richard made a positive impression at Trent Bridge during a period in which we have maintained strong performances on the pitch, grown commercially and maintained strong operational delivery. We wish him well for the future.”

“It is a fantastic opportunity and one that I’m really looking forward to getting stuck into. The ambition and vision of the new board were among the key factors in my decision to join the club. There is a great deal of work ahead, but I’m absolutely determined to ensure Lancashire is once again recognised as one of the most competitive and successful counties in the country.”

Gidney announced his intention to retire in April after 14 years as Lancashire’s chief executive. The club has increased commercial revenues significantly during his tenure as well as launching a women’s team and partnering with the RPSG Group to run Manchester Super Giants, though some members believe the club has not focused enough on cricket in recent years.