Thakur was reacting to the recent controversy over Om Raut’s ‘Adipurush’, starring Prabhas and Kriti Sanon, a film that retells the story of the epic Ramayana.
Thakur said it has often been seen that controversies occur before the release of films, and nothing comesout of them when one watches the movies. “We need to understand why these controversies take place… I can give alot of examples. . . One must think about it,” he said, adding that there are “many films and many controversies around them, but even without editing when they were shown, nothing happened”.
The minister, however, added that one must consider how one reads history and represents it.
“Itihaas ko dekhkar kese prastut karte hain, ye sochne ki avashyakta hai (How one sees and then presents history, that has to be thought upon),” Thakur said.
Laying emphasis on the soft power of films, and India’s status as the world’s largest producer of films, Thakur said movies help tell the world about India’s culture and history. He said Indian cinema is expected to become a $100 billion industry by 2030, adding that this presented a “great opportunity” to India in the areas of film shooting, co-production, and post-production since the country has the right talent.
Thakur also defended thegovernment’s decision to mandate that all channels run 30 minutes’ worth of programming in “national interest”, saying this should be a part of every company’s corporate social responsibility and should not be seen as difficult for channels to deliver. “The government is not telling channels what to run or when. We don’t regulate and, in fact, we believe in letting media platforms self-regulate. In emergency situations, for instance, it should be the responsibility of the media to inform its audiences. Many channels are already doing this. Those that aren’t will now follow suit,” he said.