NEW DELHI: Claims that promise more, sound healthier or make a product appear superior have come under the scanner of the food regulator, with the Food Safety and Standards Authority of India (FSSAI) flagging misleading claims by six food business operators (FBOs) and directing corrective action.The cases range from the use of “100%” on coconut oil and “Energy Drink” on a caffeinated beverage to claims around immunity, growth, digestion and nutrition in baby food, as well as health and nutrient-comparison claims.Mondelez India Foods Pvt Ltd was flagged over misleading health and nutrient comparative claims. It subsequently withdrew the claims and advertisements from e-commerce platforms.Sapiens Labs was flagged over a misleading claim and, after submitting its response, withdrew the claim and advertisements.Vichi Agro Products Pvt Ltd, along with the concerned packer, was flagged over a misleading trade name and deleted the product from its platform.In a separate case, Amway India Enterprises Pvt Ltd, Delhi, was flagged over the use of “100%” in the name “100% Pure Coconut Oil”. The company said it had voluntarily removed the term from packaging and promotional material and discontinued old stock from sales channels. Revised packaging without the claim has been finalised and is being rolled out progressively from September-October 2026.In Kerala, Juza Foods, Malappuram, was flagged over multiple claims for its baby food products, including claims relating to nutrition, immunity, growth, digestion and nutrient content, besides comparisons with other milk powders. The company acknowledged the violations and agreed to remove the misleading claims.
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It also said its selling website had been shut and rectification completed, while steps were being taken for licence-related changes and an e-commerce licence.Amway India was also flagged separately over use of the term “Energy Drink” on a caffeinated beverage. The company accepted the observation and removed the term from its product range, website and promotional material. Updated packaging is to be introduced from the production cycle beginning August 2026.The cases highlight the kinds of claims and product descriptions that can come under FSSAI scrutiny, particularly when they could influence how consumers perceive a food product.
