The notices cover products ranging from health supplements and breads to snacks, juices and organic foods. While the brands differ widely, the regulator’s concern is the same: whether names and claims create a perception that products are healthier, purer or nutritionally superior.
“These FBOs are directed to strictly comply with the established labelling and display regulations to prevent consumer deception,” FSSAI said in a post on X.
The brands mentioned in the notice include Healthy Master, Neuherbs True Vitamin, PLAN B, The Health Factory, Troovy, Healthy Choice, Emami’s Healthy & Tasty and Health Aid. Notices were also sent to Organic Wisdom, Shine Organic, Two Brothers Organic Farms, Storia, World of Organic and Iota Water.
Brand labels mislead consumers
The crackdown is part of a broader tightening of food-labelling rules. Over the past two years, FSSAI has increased scrutiny of health claims, purity claims and product descriptions, reflecting growing concern that consumers may be making purchasing decisions based on marketing language rather than nutritional information.
